I hate cookbooks. For real. I said it, I meant it, I’m here to represent it! I’m not joking...I really hate cookbooks!
Think about it, one of the best selling book genres of all time is “cookbooks.” It's also the genre of books that holds the world record for collecting dust on cold, dark, shelves all across America.
“Hey, remember that amazing night when we totally nailed that Martha Stewart recipe?! You know, the one with 18 rare ingredients that we had to drive all over town to find, the ‘prep time’ that took 2 hours with 4 different mixing bowls, and the ‘cook time’ that took another 90 minutes?! Boy, that sure was fun!” - said no one ever.
Admit it. I just described the wild and whacky cooking adventures of 99% of Americans...
So, why did I decide to create my very own cookbook?! For one simple reason... I really hate cookbooks!
I’m a firm believer that simplicity is the ultimate sophistication. Simplicity makes everything easier. Simplify all aspects of your life, and you will find continued, sustainable, success. The same is true of health & wellness! Especially, nutrition.
I see it all the time in clients; the sheer panic in their faces when I tell them they’re going to need to start cooking their own meals. I give them their Clovis Approved Foods List, they go grocery shopping, and 9 times out of 10 come back to me and say, “Ummm... now what?!”
They want recipes. They’re trained to want recipes. Why? Because every “diet plan” since we stopped writing with feathers has included a cookbook to “help you get started.” But it wasn’t actually designed to help you... It was merely intended as an upsell product so they could make more money off of you by pretending that they knew a damn thing about cooking.
The truth is... cookbooks lead to failure. Trust me. I’ve seen it more times than I can count.
When you first switch to the Clovis Lifestyle, you realize that you’re going to be preparing almost 100% of your meals with your own two hands. How long do you think you will be able to sustain all that cooking if each meal takes 60-120 minutes from start to finish?! I give you 2 weeks... and that’s being generous.
In my personal life, unless I am preparing a big meal for my family or guests, I tend to keep things as efficient as possible. Why? It’s easier this way! I don’t follow any recipes. I combine single ingredient, whole foods, and make meals.
Example Meal: Scrambled eggs, sautéed kale, avocado, and a baked sweet potato if I’m feeling fancy! Salt and pepper to taste. Simple.
For my day to day life, the simpler, the better! Of course, I love to cook big elaborate meals with my loved ones just as much as the next guy! But 9 times out of 10, I’m sticking with simple. Because simple = sustainable.
But simple doesn’t sell books... Until now!
I’ve created The Perfect Keto Cookbook to simplify your life and remove all the guesswork when it comes to cooking for your new Clovis Lifestyle. It’s the cookbook I wish someone had sold to me when I first started my Keto journey years ago. Here are the basics...